After writing your introduction paragraph containing your thesis statements, you will develop body paragraphs to explain, describe, and argue the topics introduced. Each main idea introduced in your thesis will become a body paragraph.
Example: Bicycle accidents cause over 7300 deaths due a lack of helmets in children.
(new paragraph) Studies have found this lack of helmets also leads to increased risks of being in a bicycle accident when the child reaches adulthood.
Transition Sentences opens a new window
A good paragraph revolves around one central idea. The central idea is expressed in the topic sentence. The remaining sentences develop or expand on the central idea through examples and elaboration. In most writing, a paragraph includes a clincher sentence, to sum up the main idea of a transition sentence and move the reader to the next main idea, which will be developed in the next paragraph.
Example:
If a business goal is to increase brand recognition, social media may be a useful marketing tool. For example, Old Spice launched a viral campaign, including videos on YouTube in response to followers' tweets on Twitter ("Old Spice Case Study," 2010). As a result, the Old Spice channel on YouTube was the most viewed among the sponsored channels (Ad Age, as cited in, "Old Spice Case Study," 2010) If the desired outcome was to increase the public's familiarity with the Old Spice brand name, and it's products, then the social media usage achieved that goal.