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This two-page flowchart comes from Designing Brand Identity by Alina Wheeler. It illustrates the design and branding process, which includes a significant amount of critical thinking, information literacy, communication, and digital fluency.
You can read these pages—or this entire book!—in our Rasmussen College Online Library at this link: http://ezproxy.rasmussen.edu/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=493706&site=eds-live