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Communication is defined by Rasmussen University as “Displaying competence in writing, reading, and oral communication; understanding of non-verbal language.” What does this mean? Communication involves being able to express an idea clearly through written, verbal, and nonverbal means or media. To be successful in this expression, the message must have a purpose and appeal to an audience. Other features may be involved to help impart the message including appropriate selection of visual aids, specific and clear word choice, effective body language, and accurate punctuation and grammar. Successful communication occurs when the message is received and understood the way the person intended it to be. Overall, the key to effective communication is to engage the audience and successfully convey the message.
Trudeau, M. (2014, May 5). You had me at hello: The science behind first impressions [Audioblog post]. Retrieved from https://www.npr.org/blogs/health/2014/05/05/308349318/you-had-me-at-hello-the-science-behind-first-impressions