LinkedIn Learning Videos
Typography in 10 Minutes
What makes an Infographic Truly Effective?
Narrate the Story:
Data visualization should be visually stimulating and cohesive, telling your story through engaging graphics. Make sure you introduce your topic first, next guide the viewer through the data, and end it with a solid and clear conclusion.
What's your Hook?
Your main goal is to persuade the viewer that your data matters to them. Give them that Aha! moment and ensure it is the focal point of your design (either in the center or at the end) Remember that size hierarchy in visuals is extremely effective at implying importance.
Graphics Matter Most:
You can wow your audience with great typography but ensure to balance the visualized datasets as mutual key players in your composition.
Use creativity when naming your headlines or titles. This is also a great opportunity to use typographic hierarchy to guide your reader through the layout.
Sketch the Thumbnails:
As you sketch out various compositions, keep in mind visuals, typographic pairing, and an appropriate color palette.
Percentages can always be visualized with creative pie charts; numerical values in a set can usually be turned into a unique bar graph; and when numbers don't fit on a consistent scale, you might be able to visualize them in a diagram.
3 color palette for your layout is best.
Proper typographic pairing matters.
Never use white for your background.
Typographic Excellence: (Artists)
The Design Process
Determine your objectives: who, what, when, where, why
Do some visual inspiration research on the Internet. Find a style(s) that matches your objectives. Always start with hand-drawn thumbnails: never design on the computer first.
Tips for setting up your magazine covers (InDesign)
Remember to set the margins and bleeds
Use margins & guides: because grid-based design works
Only work with high-resolution images (or vectors!)
Do not forget to customize your typefaces & colors