Many business courses and business professions require consumer and demographic research. Consumer and demographic data often includes age, gender, marital status, education, household size, hobbies, employment status, income, homeownership, spending habits, to name a few. Use the tabs at the top of this box to learn more about the best resources to use to find this type of information; including the Mergent Intellect and PolicyMap databases, along with eBooks and reliable websites.
Schedule an appointment below with the Business Librarian if you have additional questions about locating demographic and consumer data.
Schedule an appointment below with the Business Librarian if you have additional questions about locating demographic data using PolicyMap.
Demographics
Consumer Data
Watch the video below for additional instruction.
Schedule an appointment below with the Business Librarian if you have additional questions about locating demographic and consumer data using Mergent Intellect.
eBook Databases
eBook Databases
Click on the journal title and either browse by year and issue, or type in a search term or phrase to retrieve relevant articles.
Click on a recommended database below to search by keyword for relevant articles on consumer and demographic data.
Schedule an appointment below with the Business Librarian if you have additional questions about locating demographic and consumer data in the article databases.
U.S. Census Bureau - Great for demographic information on a national or local level:
Schedule an appointment below with the Business Librarian if you have additional questions about using the websites above to locate consumer and demographic data.