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*School of Business*

Library and Learning Services information hub for all things School of Business.

Finding Consumer Data & Demographic Information

Decorative, computer with dataMany business courses and business professions require consumer and demographic research. Consumer and demographic data often includes age, gender, marital status, education, household size, hobbies, employment status, income, homeownership, spending habits, to name a few. Use the tabs at the top of this box to learn more about the best resources to use to find this type of information; including the Mergent Intellect and PolicyMap databases, along with eBooks and reliable websites.

Schedule an appointment below with the Business Librarian if you have additional questions about locating demographic and consumer data.


Schedule an appointment below with the Business Librarian if you have additional questions about locating demographic data using PolicyMap.

  1. Open the Mergent Intellect database below.

Demographics

  1. For demographics data, scroll down the page and click the Demographics image

Demographics icon in Mergent Intellect

  • Search by county, city, or zip code for the latest census data like: household income, effective buying income, projected average household income, employment/labor information, average house value, and population breakdown. After selecting a county, city, or zip code(s), select the reports you are interested in, enter your email address, and click Build Files to receive the reports via email.

Demographic report options in Mergent Intellect. Details in text above.

Consumer Data

  1. For consumer data from 250 million individual consumers and 130 million households in the United States, scroll down the page and click the Consumer Data image (consumer data provided by Whitepages Pro and Nielson)

Consumer Data icon in Mergent Intellect

  • Click the Advanced Search tab to input location, housing, lifestyle, and consumer detail criteria.

‚ÄčWatch the video below for additional instruction.


Schedule an appointment below with the Business Librarian if you have additional questions about locating demographic and consumer data using Mergent Intellect.

eBook Databases

eBook Databases

Journals

Click on the journal title and either browse by year and issue, or type in a search term or phrase to retrieve relevant articles.

Databases

Click on a recommended database below to search by keyword for relevant articles on consumer and demographic data.


Schedule an appointment below with the Business Librarian if you have additional questions about locating demographic and consumer data in the article databases.

United States Data

U.S. Census Bureau - Great for demographic information on a national or local level: 

International Data


Schedule an appointment below with the Business Librarian if you have additional questions about using the websites above to locate consumer and demographic data.