Skip to main content

MAR3128 Foundations of Digital Marketing (CBE) Course Guide

Foundations of Digital Marketing (CBE) - Supplemental Resources

Course Readings & Resources for Module 4

Below are selected library readings. Please check the course to determine textbook readings.

Marketing Research

eBooks via EBSCO icon                         ProQuest eBook Central icon


Search Strategies Example:

 

Assignment: "Research leadership strategies for managing organizational change."

1. Determine keywords:

  • Research leadership strategies for managing organizational change.

2. Determine synonyms. Sample synonyms include:

leadership strategies organizational change
manage institutional change
leadership methods organizational innovation

3. Develop a search string using AND to combine topics and OR to include synonyms.

image of example search string in EBSCOhost

 

 

 

 

 

 

 

 

4. To narrow results, review initial search results to determine subject terms. Use the subject term to revise or conduct a new search:

image of search results in Business Source Complete with drop-down menu for SU Subject Terms

Company Information

 

Mergent Online logoSearch Mergent Online 

  

Industry Information

 

First Research logoSearch First Research 

  

Loading ...

MAR3128 Answers FAQs