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MAR4171 - Advanced Marketing Strategies Course Guide

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Marketing Research

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Search Strategies Example:


Assignment: "Research leadership strategies for managing organizational change."

1. Determine keywords:

  • Research leadership strategies for managing organizational change.

2. Determine synonyms. Sample synonyms include:

leadership strategies organizational change
manage institutional change
leadership methods organizational innovation

3. Develop a search string using AND to combine topics and OR to include synonyms.

image of example search string in EBSCOhost









4. To narrow results, review initial search results to determine subject terms. Use the subject term to revise or conduct a new search:

image of search results in Business Source Complete with drop-down menu for SU Subject Terms

Company Information


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Industry Information


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