Skip to main content

MAR3322 - Marketing Law and Ethics Course Guide

Resources and support for MAR3322 Marketing Law and Ethics.

Marketing Research

eBooks via EBSCO icon                         ProQuest eBook Central icon


Search Strategies Example:

 

Assignment: "Research leadership strategies for managing organizational change."

1. Determine keywords:

  • Research leadership strategies for managing organizational change.

2. Determine synonyms. Sample synonyms include:

leadership strategies organizational change
manage institutional change
leadership methods organizational innovation

3. Develop a search string using AND to combine topics and OR to include synonyms.

image of example search string in EBSCOhost

 

 

 

 

 

 

 

 

4. To narrow results, review initial search results to determine subject terms. Use the subject term to revise or conduct a new search:

image of search results in Business Source Complete with drop-down menu for SU Subject Terms

Company Information

 

Mergent Online logoSearch Mergent Online 

  

Industry Information

 

First Research logoSearch First Research 

  

Loading ...

MAR3322 Answers FAQs